East Coast A.F. and proud of it.

Well, it took us long enough to come up with this hoodie idea. But now it's here, and we know you'll love it. Rep your East Coast roots proudly! Plus, people won't have too wonder what your accent is about...

We know it's never hard to pick out a Maritimer anywhere. We're the warm, friendly, fun ones in any given setting, I think? But you can make yourself a little easier to spot with this new hoodie. (Plus it's super comfy, ethically-made in Canada, and shipping is free.)

Designed on the Island. Made in Canada. Only available online.

We're a small company based in Summerside, PEI. The East Coast is what we live and breathe, and what we know. We know that you care about where the things you buy come from, so we have partnered with a variety of Canadian printers and manufacturers (our hoodies are manufactured by a Canadian company, ).

Each hoodie is printed when you order it - you won't find these hoodies in any stores.

Comfortable. Ethical. Better for the planet.

Your shirt comes from a producer, Fleece Factory, which means that no sweatshop or child labour went into making it, and that they take steps to reduce their environmental impact.

This is the gold standard in hoodies. Made in Canada, 80% ring-spun cotton and 20% polyester. The fit is true-to-size - you can buy the same size you'd normally buy retail.